Disrupt or Be Disrupted: What Every CEO Must Know
You may be familiar with the term ādisruptionā but itās possible it has also completely lost meaning (as words often do) from being so overused.
āDisrupt or be disruptedā is not a new business concept. It is something that has been studied, defined, and redefined, since Clayton Christensen coined the term ādisruptive innovationā in his 1997 book entitled, The Innovatorās Dilemma. Since its conception, the idea of disruption in business has taken on itās own persona and has truly become an entity in itself.
By ādisrupt or be disruptedā, I mean that if you arenāt making things happen yourself, for your company, then someone is going to put you out of business right under your noseāwith a lower price point and better business plan. This is true for every company, in every industry. Right now, at this moment, your company is either disrupting the marketplace, or youāre actively being disrupted.
This isnāt meant to be fear based, but itās the reality of the situation so I might as well come out with it. Read More