All posts by AP

jose-caballer

UX is a Spiritual Practice w/ Jose Caballer

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, UX | No Comments

To say that this episode of Branding LAB is entirely different than anything you’ve heard is an understatement. Jose Caballer has made a life in User Experience (UX) design but his approach is anything but typical.

A spiritual person by nature, Jose has found a way to incorporate his heartfelt and deeply rooted practice into his profession to transcend the protocol in the industry. This has allowed him to create and produce work that is successful, meaningful and completely unique.

At first, the notion that UX is a spiritual practice might seem like a contradictory statement. How could something that is digital and designed for consumers everywhere be considered spiritual. But when Jose goes deeper into his explanation and heart, you begin to see very quickly that all UX is is connection.

A connection between the company and the customer. A connection between service or product and user. A connection between intention and creation.

Everything within UX design is connected to something and when you can clearly see and define what that “something” is to your brand, then you are cracking the code to organic and uninhibited success.

“Be involved in the business of your customers.”

Jose had to ask some hard questions of his peers within his industry and realized that a massive piece of the puzzle was missing across the board–the heart. Without this, brands found it almost impossible to meaningfully engage customers and build a loyal community.

But Jose had seen the light. He knew what was needed before anything could even begin and he built an entire brand, school and platform on a strong foundation of heart.

“You don’t do separate from being.”

He has three tattoos on his arm that represent the steps that should be taken in order to develop and design a UX that is in intentional flow.

The Heart – Values – Who you are (define the brand)
The Diagram – Strategy – Who your customers are (their needs in relation to your values)
The Triangle – Execution – Business goals (increase revenue, awareness, etc)

“The first thing you need to do is to get everyone to work from the heart not the head. The future is feminine.”

You can’t think of UX as building an app or a website. You’re building a connection between humans.

UX is a spiritual practice. It’s about bringing hearts together. It’s about connection.

Final Words by Jose Caballer
Create a 4D experience that people can really feel and that evokes a certain sentiment within them. Success comes from connection. There’s no coincidence that Steve Jobs was dropping acid to try to transcend reality and create from a more conscious state. Think outside of what you’ve been taught and work from the heart space to connect more deeply.

lukas

Using Feedback Loops to Create Powerful UX w/ Lukas Ruebbelke

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Food for thought, Interests, Marketing, Quote, Resources | No Comments

Google developer expert, fortune 100 consultant, speaker, writer, author and creative, Lukas Ruebbelke is a programming rockstar.

“We are all creators and we are all compelled to create meaningful things.”

As a creative person, it is always beneficial to learn what others think, feel or gather from your work. Feedback fuels growth–whether it be personal, professional or otherwise. Read More

Strategies for Personal Brand Consistency w/ Tina Walczak

By | Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Resources | No Comments

Is Brand Consistency even important? In this episode of Branding Lab I talk with Tina Walczak about Strategies for Person Brand Consistency and why it is so critical. Tina is the Creative Director at Hiilite, a creative agency that focuses on SEO and brand strategy. Her experience and style attracted me to their agency a few months ago when I decided to write an article about Brand Consistency for the Huffington Post.

Thinking with the end in mind isn’t always easy but Tina lays out specific strategies on the the process needed to build a personal brand.

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apBLOG2

Self Awareness & Brand Positioning Exercise

By | Branding Like A Boss Podcast, Entrepreneur, Everything Else, Food for thought, Resources, Uncategorized | No Comments

In this episode we’ll be going over a self awareness and brand positioning exercise. This is somewhat of a hands on episode, so grab a notebook and a pen. We’ll be exercising the mind getting deep into questions like “What feeds your ultimate goal?” Also, I share a nice anecdote on building my agency with my two partners, Mo Sanchez and Aiden Fishbein.

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Joshua Smith Podcasting

Success is in Elimination w/ Joshua Smith

By | Audio, Branding Like A Boss Podcast, Quote, Resources | No Comments

In this episode I welcome Joshua Smith, a friend, colleague, and top 1% world-wide real estate producer. Host of GSD Mode (Get Shit Done Network) He’s been a mentor to me over the years and has been instrumentally inspiring to me through some tough times.

“There are two kinds of pain: pain from discipline, and pain from regret. Choose wisely.” – Joshua Smith

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Finding Purpose and Motivation Behind Your Personal Brand

By | Advertising, Blog, Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Uncategorized | No Comments

Finding purpose and motivation is a lot easier said than done.  Trust me, after years of running a business I ended up hating all sorts of stuff. I know now looking back that it wasn’t the business that I hated but the lack of clarity, awareness and purpose I had at the time.

In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

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marty-neumeier

Control VS Influence w/ Marty Neumeier

By | Advertising, Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Ideas, Marketing, Resources | No Comments

To kick off the second season of Branding LAB, I sat down with Marty Neumeier, branding veteran, author and in my opinion “genius” to talk about his expertise and tips on being a pioneer in brand architecture.

Director of Transformation at Liquid Agency, Marty is the main thought leader for the agency and a prolific author on the art and universe of branding.

This season will put personal branding under the microscope, so launching with Marty as my first interview was a no-brainer. Personal branding doesn’t necessarily differ from company branding in process per se, which is a common misconception, but as far a intention is concerned…it absolutely does.

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design-for-living

Season II Intro / Design for living “qualifiers”

By | Audio, Branding Like A Boss Podcast, Design, Everything Else, Food for thought, Ideas, Interests, Marketing, Resources | No Comments

In this episode of Branding Lab I’m back with the fire highlighting some design for living qualifiers. Season II is officially here and your patience will be rewarded handsomely. In this season we are interviewing some incredible guests from across the globe to talk about building a personal brand, a design for living, and creating powerful experiences with your audience and customers.

In this episode I also share a few things that may qualify you to be in the perfect position to create a personal brand. Sit back and enjoy the audio crack.

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gearguide

Podcasting and Webcasting Gear Guide

By | Audio, Branding Like A Boss Podcast, Everything Else, Film, Ideas, Marketing, News, Photography, Resources, Video | No Comments

So I’ve been getting tons of questions about “What gear am I using for X”.  So I’ve decided that instead of doing a live stream in my studio every day answering the same question… to put together a Gear Guide to quickly show you the equipment I use and where you can purchase it on Amazon.

By no means is this the Cheapest Gear Guide but it is My Gear Guide.  It’s also not the Best Gear Guide on the planet.  There are plenty of amazing manufactures such as Sony, Nikon, Rode and a handful of others that didn’t make the list but are still awesome manufactures of content creation tools.

This is a list of most of the equipment I use on a daily basis. Not only create my own personal content but also professional content for our clients.

Hope you find my Gear Guide useful… Now go out there and create some killer content.

Just in case you didn’t see all the hyperlinks above…

Get My Gear Guide