Before worrying about how many impressions your brand will get
worry about the impression your brand will make

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Remember the company that branded themselves medium-ly? Of course you don’t. You remember brands you love, and brands you hate. And that’s it. A brand is not predicated on a logo, marketing strategy or even advertising placement.

 

True digital brand strategy begins and ends with an emotional connection.

 

DEFINITION
“Brand Dominance” (n.)
When such a strong emotional connection is created, not only does an audience refer their peers, but it rallies behind the brand in pursuit of the brand’s own growth.

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> Navigate With Ease
> Identify Where Your Brand Works
> Create Your Digital Brand Strategy

To help you achieve brand dominance I’ve created a free “Brand Dominance Scratchpad” aka Workbook. The Brand Dominance Scratchpad coincides with each section of this book and is designed to help you organize your own personal strategy as you navigate through its pages. This is your first step toward success and achieving brand dominance with the content in this book so I highly recommend you download the scratchpad before you dive in.

Meet The Author

Aaron Pierson

Digital Brand Strategist / Killer Content Creator / Filmmaker / Podcaster / Author / Award Winning Designer

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