Before worrying about how many impressions your brand will get
Remember the company that branded themselves medium-ly? Of course you don’t. You remember brands you love, and brands you hate. And that’s it. A brand is not predicated on a logo, marketing strategy or even advertising placement.
True digital brand strategy begins and ends with an emotional connection.
“Brand Dominance” (n.)
When such a strong emotional connection is created, not only does an audience refer their peers, but it rallies behind the brand in pursuit of the brand’s own growth.