Category Archives: Advertising

hillary

A Living And Breathing Strategy w/ Hillary Frazier

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In this episode of Branding LAB I talk with Hillary Frazier about social media strategies, under utilized platforms and how to create more meaningful content for any audience. Hillary’s a Social Media Consultant who has worked with some big brands such as Vine, Beats, Gray Agency and many others!

Explore Hillary’s Site: www.internetbestfriend.com

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Disrupt or be Disrupted

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Disrupt or Be Disrupted: What Every CEO Must Know

You may be familiar with the term “disruption” but it’s possible it has also completely lost meaning (as words often do) from being so overused.

“Disrupt or be disrupted” is not a new business concept. It is something that has been studied, defined, and redefined, since Clayton Christensen coined the term “disruptive innovation” in his 1997 book entitled, The Innovator’s Dilemma. Since its conception, the idea of disruption in business has taken on it’s own persona and has truly become an entity in itself.

By “disrupt or be disrupted”, I mean that if you aren’t making things happen yourself, for your company, then someone is going to put you out of business right under your nose–with a lower price point and better business plan. This is true for every company, in every industry. Right now, at this moment, your company is either disrupting the marketplace, or you’re actively being disrupted.

This isn’t meant to be fear based, but it’s the reality of the situation so I might as well come out with it. Read More

Finding Purpose and Motivation Behind Your Personal Brand

By | Advertising, Blog, Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Uncategorized | No Comments

Finding purpose and motivation is a lot easier said than done.  Trust me, after years of running a business I ended up hating all sorts of stuff. I know now looking back that it wasn’t the business that I hated but the lack of clarity, awareness and purpose I had at the time.

In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

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Control VS Influence w/ Marty Neumeier

By | Advertising, Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Ideas, Marketing, Resources | No Comments

To kick off the second season of Branding LAB, I sat down with Marty Neumeier, branding veteran, author and in my opinion “genius” to talk about his expertise and tips on being a pioneer in brand architecture.

Director of Transformation at Liquid Agency, Marty is the main thought leader for the agency and a prolific author on the art and universe of branding.

This season will put personal branding under the microscope, so launching with Marty as my first interview was a no-brainer. Personal branding doesn’t necessarily differ from company branding in process per se, which is a common misconception, but as far a intention is concerned…it absolutely does.

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Warrior Protocol Promo Video

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By age 17, Warrior Protocol Founder & Lead Coach Simon Smart was running around fields with a rifle leading platoons on training exercises as a part of British Army Officer Cadet Training. He spent college studying law by day, working security jobs at night and fighting in karate tournaments at the weekend.

In a moment of clarity, he confronted the fact that he no longer felt called to the attorney career path, and moved to Osaka, Japan to spend years studying a selection of traditional martial arts, alongside rigorous spiritual and manhood training.

Feeling most at home in the company of soldiers and action takers, he went on to help train thousands of soldiers in close quarter survival skills before they deployed to Iraq & Afganistan.

After moving to the US to get married to his wife Michelle, and taking on the responsibility of raising a family in the wake of the financial crash, he made the mistake of setting aside much of who he had become to better fit into the corporate consulting world. Although finding success and recognition, this path eventually lead to crushing depression – a battle which would lead several years while he studied nutritional, exercise, neuropharmacology, NLP and whatever else would give him an edge over his mental state.

Warrior Protocol training was born from this struggle, and being forced to reconfigure all his previous training away from the world of the combat focused warrior, towards a program better suited to the unique challenges of a modern male entrepreneur.

Although he still consults with companies, Simon’s primary calling and mission lays in pushing men to be more – to deal with the bullshit in their own heads, so that they can access authentic natural power at all levels of their being, with the outcome of huge results in business, relationships, health and spiritual clarity.

Check out his site here at www.warriorprotocol.com

GSD Mode Short

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Joshua Smith isn’t just an incredibly successful entrepreneur but one of the most motivational human beings I have ever had the honor to work alongside. So around April of 2015 I started working with Joshua on his webcast/podcast and brand GSD Mode (Get Sh*t Done Mode). I’m so grateful to have been apart of his show and will never forget the amazing experience I gained from working with him… He is truly one of a kind and a master of craft. Thanks bro and Happy Birthday.

Behind The Scenes – Farm & Garden Crowd Funding Video

By | Advertising, Everything Else, Film, Ideas, Interests, Marketing, Photography, Video | No Comments

Behind the scenes – I was recently reached out to by an old friend from high school to help film a crowd funding video to help kickstart a new app that will help people all over the planet solve a big problem.

We’re always told as we grow up that “Food & Shelter” are the two most important necessities for survival and this app address one of them. On top of the fact its a win for the human race it’s also a huge win for the environment.

After Stu told me about the project I was compelled to donate my time help the cause.

*** The crowd funding campaign isn’t ready yet and we are exploring a few options before we publish it (https://youtu.be/UZ3bGKQ01CU); If you interested in backing this application unfortunately I don’t have any links to share with you at this time*** But will shortly :-)

If you want to get involved in any capacity you can reach out to Stuart.

Check out Perennial Harvest / Stuart Campbell: http://perennialharvest.org/

Recent Interview on Write With Impact

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So I was recently asked to be interviewed on a podcast Write With Impact hosted by Glenn Lebowitz. I had the honor to play a roll in his identity design for his podcast and he insisted on having me on his show. I’m so happy I took him up on his offer because together we were able to create some killer content.

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You know me…. I love creating killer content.

CLICK HERE to listen to this episode where I share “How To Create A Killer Brand Strategy”.

GSDtv – Video Bumber

By | Advertising, Audio, Entrepreneur, Film, Ideas, Interests, Marketing, News, Photography, Resources, Video | No Comments

I’ve recently been experimenting a lot with adobe Premier and I’ve really surprised myself. I whipped this video bumper together in a few days after getting the footage I needed and doing some research online on how to make it bad ass… I like it and I think it really fits his personality well.

If you didn’t know I’m officially Joshua’s producer for GSDMode.com. This dude is dropping some serious knowledge and wisdom on a daily basis so check out what we’re up to.

Also follow me on Twitter @ap_creative and receive live streams of GSDtv from time to time.