Category Archives: Audio

hillary

A Living And Breathing Strategy w/ Hillary Frazier

By | Advertising, Audio, Branding Like A Boss Podcast, Entrepreneur, Food for thought, Ideas, Marketing | No Comments

In this episode of Branding LAB I talk with Hillary Frazier about social media strategies, under utilized platforms and how to create more meaningful content for any audience. Hillary’s a Social Media Consultant who has worked with some big brands such as Vine, Beats, Gray Agency and many others!

Explore Hillary’s Site: www.internetbestfriend.com

disruptIMAGE

Disrupt or be Disrupted

By | Advertising, Audio, Branding Like A Boss Podcast, Entrepreneur, Food for thought | No Comments

Disrupt or Be Disrupted: What Every CEO Must Know

You may be familiar with the term “disruption” but it’s possible it has also completely lost meaning (as words often do) from being so overused.

“Disrupt or be disrupted” is not a new business concept. It is something that has been studied, defined, and redefined, since Clayton Christensen coined the term “disruptive innovation” in his 1997 book entitled, The Innovator’s Dilemma. Since its conception, the idea of disruption in business has taken on it’s own persona and has truly become an entity in itself.

By “disrupt or be disrupted”, I mean that if you aren’t making things happen yourself, for your company, then someone is going to put you out of business right under your nose–with a lower price point and better business plan. This is true for every company, in every industry. Right now, at this moment, your company is either disrupting the marketplace, or you’re actively being disrupted.

This isn’t meant to be fear based, but it’s the reality of the situation so I might as well come out with it. Read More

jose-caballer

UX is a Spiritual Practice w/ Jose Caballer

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, UX | No Comments

To say that this episode of Branding LAB is entirely different than anything you’ve heard is an understatement. Jose Caballer has made a life in User Experience (UX) design but his approach is anything but typical.

A spiritual person by nature, Jose has found a way to incorporate his heartfelt and deeply rooted practice into his profession to transcend the protocol in the industry. This has allowed him to create and produce work that is successful, meaningful and completely unique.

At first, the notion that UX is a spiritual practice might seem like a contradictory statement. How could something that is digital and designed for consumers everywhere be considered spiritual. But when Jose goes deeper into his explanation and heart, you begin to see very quickly that all UX is is connection.

A connection between the company and the customer. A connection between service or product and user. A connection between intention and creation.

Everything within UX design is connected to something and when you can clearly see and define what that “something” is to your brand, then you are cracking the code to organic and uninhibited success.

“Be involved in the business of your customers.”

Jose had to ask some hard questions of his peers within his industry and realized that a massive piece of the puzzle was missing across the board–the heart. Without this, brands found it almost impossible to meaningfully engage customers and build a loyal community.

But Jose had seen the light. He knew what was needed before anything could even begin and he built an entire brand, school and platform on a strong foundation of heart.

“You don’t do separate from being.”

He has three tattoos on his arm that represent the steps that should be taken in order to develop and design a UX that is in intentional flow.

The Heart – Values – Who you are (define the brand)
The Diagram – Strategy – Who your customers are (their needs in relation to your values)
The Triangle – Execution – Business goals (increase revenue, awareness, etc)

“The first thing you need to do is to get everyone to work from the heart not the head. The future is feminine.”

You can’t think of UX as building an app or a website. You’re building a connection between humans.

UX is a spiritual practice. It’s about bringing hearts together. It’s about connection.

Final Words by Jose Caballer
Create a 4D experience that people can really feel and that evokes a certain sentiment within them. Success comes from connection. There’s no coincidence that Steve Jobs was dropping acid to try to transcend reality and create from a more conscious state. Think outside of what you’ve been taught and work from the heart space to connect more deeply.

lukas

Using Feedback Loops to Create Powerful UX w/ Lukas Ruebbelke

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Food for thought, Interests, Marketing, Quote, Resources | No Comments

Google developer expert, fortune 100 consultant, speaker, writer, author and creative, Lukas Ruebbelke is a programming rockstar.

“We are all creators and we are all compelled to create meaningful things.”

As a creative person, it is always beneficial to learn what others think, feel or gather from your work. Feedback fuels growth–whether it be personal, professional or otherwise. Read More

Joshua Smith Podcasting

Success is in Elimination w/ Joshua Smith

By | Audio, Branding Like A Boss Podcast, Quote, Resources | No Comments

In this episode I welcome Joshua Smith, a friend, colleague, and top 1% world-wide real estate producer. Host of GSD Mode (Get Shit Done Network) He’s been a mentor to me over the years and has been instrumentally inspiring to me through some tough times.

“There are two kinds of pain: pain from discipline, and pain from regret. Choose wisely.” – Joshua Smith

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marty-neumeier

Control VS Influence w/ Marty Neumeier

By | Advertising, Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Ideas, Marketing, Resources | No Comments

To kick off the second season of Branding LAB, I sat down with Marty Neumeier, branding veteran, author and in my opinion “genius” to talk about his expertise and tips on being a pioneer in brand architecture.

Director of Transformation at Liquid Agency, Marty is the main thought leader for the agency and a prolific author on the art and universe of branding.

This season will put personal branding under the microscope, so launching with Marty as my first interview was a no-brainer. Personal branding doesn’t necessarily differ from company branding in process per se, which is a common misconception, but as far a intention is concerned…it absolutely does.

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design-for-living

Season II Intro / Design for living “qualifiers”

By | Audio, Branding Like A Boss Podcast, Design, Everything Else, Food for thought, Ideas, Interests, Marketing, Resources | No Comments

In this episode of Branding Lab I’m back with the fire highlighting some design for living qualifiers. Season II is officially here and your patience will be rewarded handsomely. In this season we are interviewing some incredible guests from across the globe to talk about building a personal brand, a design for living, and creating powerful experiences with your audience and customers.

In this episode I also share a few things that may qualify you to be in the perfect position to create a personal brand. Sit back and enjoy the audio crack.

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gearguide

Podcasting and Webcasting Gear Guide

By | Audio, Branding Like A Boss Podcast, Everything Else, Film, Ideas, Marketing, News, Photography, Resources, Video | No Comments

So I’ve been getting tons of questions about “What gear am I using for X”.  So I’ve decided that instead of doing a live stream in my studio every day answering the same question… to put together a Gear Guide to quickly show you the equipment I use and where you can purchase it on Amazon.

By no means is this the Cheapest Gear Guide but it is My Gear Guide.  It’s also not the Best Gear Guide on the planet.  There are plenty of amazing manufactures such as Sony, Nikon, Rode and a handful of others that didn’t make the list but are still awesome manufactures of content creation tools.

This is a list of most of the equipment I use on a daily basis. Not only create my own personal content but also professional content for our clients.

Hope you find my Gear Guide useful… Now go out there and create some killer content.

Just in case you didn’t see all the hyperlinks above…

Get My Gear Guide

Warrior Protocol Promo Video

By | Advertising, Audio, Entrepreneur, Film, Interests, Marketing, Music, Photography, Video | No Comments

By age 17, Warrior Protocol Founder & Lead Coach Simon Smart was running around fields with a rifle leading platoons on training exercises as a part of British Army Officer Cadet Training. He spent college studying law by day, working security jobs at night and fighting in karate tournaments at the weekend.

In a moment of clarity, he confronted the fact that he no longer felt called to the attorney career path, and moved to Osaka, Japan to spend years studying a selection of traditional martial arts, alongside rigorous spiritual and manhood training.

Feeling most at home in the company of soldiers and action takers, he went on to help train thousands of soldiers in close quarter survival skills before they deployed to Iraq & Afganistan.

After moving to the US to get married to his wife Michelle, and taking on the responsibility of raising a family in the wake of the financial crash, he made the mistake of setting aside much of who he had become to better fit into the corporate consulting world. Although finding success and recognition, this path eventually lead to crushing depression – a battle which would lead several years while he studied nutritional, exercise, neuropharmacology, NLP and whatever else would give him an edge over his mental state.

Warrior Protocol training was born from this struggle, and being forced to reconfigure all his previous training away from the world of the combat focused warrior, towards a program better suited to the unique challenges of a modern male entrepreneur.

Although he still consults with companies, Simon’s primary calling and mission lays in pushing men to be more – to deal with the bullshit in their own heads, so that they can access authentic natural power at all levels of their being, with the outcome of huge results in business, relationships, health and spiritual clarity.

Check out his site here at www.warriorprotocol.com

GSD Mode Short

By | Advertising, Audio, Design, Entrepreneur, Film, Interests, Marketing, Video | No Comments

Joshua Smith isn’t just an incredibly successful entrepreneur but one of the most motivational human beings I have ever had the honor to work alongside. So around April of 2015 I started working with Joshua on his webcast/podcast and brand GSD Mode (Get Sh*t Done Mode). I’m so grateful to have been apart of his show and will never forget the amazing experience I gained from working with him… He is truly one of a kind and a master of craft. Thanks bro and Happy Birthday.