Category Archives: Blog

Finding Purpose and Motivation Behind Your Personal Brand

By | Advertising, Blog, Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Uncategorized | No Comments

Finding purpose and motivation is a lot easier said than done.  Trust me, after years of running a business I ended up hating all sorts of stuff. I know now looking back that it wasn’t the business that I hated but the lack of clarity, awareness and purpose I had at the time.

In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

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Leveraging Snapchat To Build Your Personal Brand

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Is Snapchat the next big social platform for building a personal brand?

Snapchat may not be as recognizable of a media outlet as Facebook andTwitter, but its emergence can no longer be ignored. Although Snapchat has been around for a few years now, it is new to the marketing world as it continues to evolve into one of the best tools you can use to help build your brand.

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brand audit, brand discovery, brand, audit

033: DIY Brand Audit

By | Blog, Branding Like A Boss Podcast | No Comments

When was your last Brand Audit? In this episode of Branding Like A Boss I talk about why its so critical to not skip step zero…

Year ago I designed a brand audit process and in this episode I talk about how conducting your own brand audit can greatly benefit your business and overall position in your industry.

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023: Branding Features VS Benefits

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Features don’t matter anymore. Give customers the benefits so they can relate them to experiences…

You hear it all the time. It’s the little things that make a big difference. That statement couldn’t be more accurate, because when it comes to branding yourself or a product, you are left to decide what’s more important to lead with, your benefits or your features? Something that doesn’t seem like a big deal can make a world of a difference. People want to be amazed and hooked, and that first step you take in forming a relationship with customers can set their expectations for your company or product.

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