Category Archives: Entrepreneur

hillary

A Living And Breathing Strategy w/ Hillary Frazier

By | Advertising, Audio, Branding Like A Boss Podcast, Entrepreneur, Food for thought, Ideas, Marketing | No Comments

In this episode of Branding LAB I talk with Hillary Frazier about social media strategies, under utilized platforms and how to create more meaningful content for any audience. Hillary’s a Social Media Consultant who has worked with some big brands such as Vine, Beats, Gray Agency and many others!

Explore Hillary’s Site: www.internetbestfriend.com

Building A Personal Brand & Authority Through Self Publishing

By | Branding Like A Boss Podcast, Design, ebook, Entrepreneur, Food for thought, Marketing, Resources | No Comments

In this episode of Branding Lab I bring back on Jeremy Jones from The Book District to talk about the why self publishing a book is good for building a personal brand and authority in your space.

Last year my book Brand Dominance soared to best seller in less then 12 hours because of the strategies and process Jeremy helped facilitate during my launch.

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Disrupt or be Disrupted

By | Advertising, Audio, Branding Like A Boss Podcast, Entrepreneur, Food for thought | No Comments

Disrupt or Be Disrupted: What Every CEO Must Know

You may be familiar with the term “disruption” but it’s possible it has also completely lost meaning (as words often do) from being so overused.

“Disrupt or be disrupted” is not a new business concept. It is something that has been studied, defined, and redefined, since Clayton Christensen coined the term “disruptive innovation” in his 1997 book entitled, The Innovator’s Dilemma. Since its conception, the idea of disruption in business has taken on it’s own persona and has truly become an entity in itself.

By “disrupt or be disrupted”, I mean that if you aren’t making things happen yourself, for your company, then someone is going to put you out of business right under your nose–with a lower price point and better business plan. This is true for every company, in every industry. Right now, at this moment, your company is either disrupting the marketplace, or you’re actively being disrupted.

This isn’t meant to be fear based, but it’s the reality of the situation so I might as well come out with it. Read More

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The Future of the Creative Industry

By | Branding Like A Boss Podcast, Entrepreneur, Food for thought, Ideas, UX | No Comments

The Future of the Creative Industry with Douglas Davis: Part 1

I am so stoked to be here with Douglas Davis and be able to pick his brain on the future of the creative industry. Author of Creative Strategy and the Business of Design, founder of The Davis Group, professor at New York City College, Douglas wears a lot of hats–all stylish and functional.

There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.

“Business is annexing design.”

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Everything is a Remix w/Chris Do

By | Branding Like A Boss Podcast, Design, Entrepreneur, Quote, UX | No Comments

You are your brand and your brand is you. Perception is everything. In this episode of Branding LAB with designer, creator, visionary, brand developer, Chris Do, we talk on the value of self representation and brand clarity.

Before we start to position ourselves as the kind of person we want to be perceived as, we first have to know who we are. A personal brand audit will give you a baseline, and then you can tweak and build from there.

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UX is a Spiritual Practice w/ Jose Caballer

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, UX | No Comments

To say that this episode of Branding LAB is entirely different than anything you’ve heard is an understatement. Jose Caballer has made a life in User Experience (UX) design but his approach is anything but typical.

A spiritual person by nature, Jose has found a way to incorporate his heartfelt and deeply rooted practice into his profession to transcend the protocol in the industry. This has allowed him to create and produce work that is successful, meaningful and completely unique.

At first, the notion that UX is a spiritual practice might seem like a contradictory statement. How could something that is digital and designed for consumers everywhere be considered spiritual. But when Jose goes deeper into his explanation and heart, you begin to see very quickly that all UX is is connection.

A connection between the company and the customer. A connection between service or product and user. A connection between intention and creation.

Everything within UX design is connected to something and when you can clearly see and define what that “something” is to your brand, then you are cracking the code to organic and uninhibited success.

“Be involved in the business of your customers.”

Jose had to ask some hard questions of his peers within his industry and realized that a massive piece of the puzzle was missing across the board–the heart. Without this, brands found it almost impossible to meaningfully engage customers and build a loyal community.

But Jose had seen the light. He knew what was needed before anything could even begin and he built an entire brand, school and platform on a strong foundation of heart.

“You don’t do separate from being.”

He has three tattoos on his arm that represent the steps that should be taken in order to develop and design a UX that is in intentional flow.

The Heart – Values – Who you are (define the brand)
The Diagram – Strategy – Who your customers are (their needs in relation to your values)
The Triangle – Execution – Business goals (increase revenue, awareness, etc)

“The first thing you need to do is to get everyone to work from the heart not the head. The future is feminine.”

You can’t think of UX as building an app or a website. You’re building a connection between humans.

UX is a spiritual practice. It’s about bringing hearts together. It’s about connection.

Final Words by Jose Caballer
Create a 4D experience that people can really feel and that evokes a certain sentiment within them. Success comes from connection. There’s no coincidence that Steve Jobs was dropping acid to try to transcend reality and create from a more conscious state. Think outside of what you’ve been taught and work from the heart space to connect more deeply.

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Using Feedback Loops to Create Powerful UX w/ Lukas Ruebbelke

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Food for thought, Interests, Marketing, Quote, Resources | No Comments

Google developer expert, fortune 100 consultant, speaker, writer, author and creative, Lukas Ruebbelke is a programming rockstar.

“We are all creators and we are all compelled to create meaningful things.”

As a creative person, it is always beneficial to learn what others think, feel or gather from your work. Feedback fuels growth–whether it be personal, professional or otherwise. Read More

Strategies for Personal Brand Consistency w/ Tina Walczak

By | Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Resources | No Comments

Is Brand Consistency even important? In this episode of Branding Lab I talk with Tina Walczak about Strategies for Person Brand Consistency and why it is so critical. Tina is the Creative Director at Hiilite, a creative agency that focuses on SEO and brand strategy. Her experience and style attracted me to their agency a few months ago when I decided to write an article about Brand Consistency for the Huffington Post.

Thinking with the end in mind isn’t always easy but Tina lays out specific strategies on the the process needed to build a personal brand.

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Self Awareness & Brand Positioning Exercise

By | Branding Like A Boss Podcast, Entrepreneur, Everything Else, Food for thought, Resources, Uncategorized | No Comments

In this episode we’ll be going over a self awareness and brand positioning exercise. This is somewhat of a hands on episode, so grab a notebook and a pen. We’ll be exercising the mind getting deep into questions like “What feeds your ultimate goal?” Also, I share a nice anecdote on building my agency with my two partners, Mo Sanchez and Aiden Fishbein.

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Finding Purpose and Motivation Behind Your Personal Brand

By | Advertising, Blog, Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Uncategorized | No Comments

Finding purpose and motivation is a lot easier said than done.  Trust me, after years of running a business I ended up hating all sorts of stuff. I know now looking back that it wasn’t the business that I hated but the lack of clarity, awareness and purpose I had at the time.

In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

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