Disrupt or Be Disrupted: What Every CEO Must Know
You may be familiar with the term “disruption” but it’s possible it has also completely lost meaning (as words often do) from being so overused.
“Disrupt or be disrupted” is not a new business concept. It is something that has been studied, defined, and redefined, since Clayton Christensen coined the term “disruptive innovation” in his 1997 book entitled, The Innovator’s Dilemma. Since its conception, the idea of disruption in business has taken on it’s own persona and has truly become an entity in itself.
By “disrupt or be disrupted”, I mean that if you aren’t making things happen yourself, for your company, then someone is going to put you out of business right under your nose–with a lower price point and better business plan. This is true for every company, in every industry. Right now, at this moment, your company is either disrupting the marketplace, or you’re actively being disrupted.
This isn’t meant to be fear based, but it’s the reality of the situation so I might as well come out with it. Read More