Category Archives: Marketing

hillary

A Living And Breathing Strategy w/ Hillary Frazier

By | Advertising, Audio, Branding Like A Boss Podcast, Entrepreneur, Food for thought, Ideas, Marketing | No Comments

In this episode of Branding LAB I talk with Hillary Frazier about social media strategies, under utilized platforms and how to create more meaningful content for any audience. Hillary’s a Social Media Consultant who has worked with some big brands such as Vine, Beats, Gray Agency and many others!

Explore Hillary’s Site: www.internetbestfriend.com

Building A Personal Brand & Authority Through Self Publishing

By | Branding Like A Boss Podcast, Design, ebook, Entrepreneur, Food for thought, Marketing, Resources | No Comments

In this episode of Branding Lab I bring back on Jeremy Jones from The Book District to talk about the why self publishing a book is good for building a personal brand and authority in your space.

Last year my book Brand Dominance soared to best seller in less then 12 hours because of the strategies and process Jeremy helped facilitate during my launch.

lukas

Using Feedback Loops to Create Powerful UX w/ Lukas Ruebbelke

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Food for thought, Interests, Marketing, Quote, Resources | No Comments

Google developer expert, fortune 100 consultant, speaker, writer, author and creative, Lukas Ruebbelke is a programming rockstar.

‚ÄúWe are all creators and we are all compelled to create meaningful things.‚ÄĚ

As a creative person, it is always beneficial to learn what others think, feel or gather from your work. Feedback fuels growth‚Äďwhether it be personal, professional or otherwise. Read More

Strategies for Personal Brand Consistency w/ Tina Walczak

By | Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Resources | No Comments

Is Brand Consistency even important? In this episode of Branding Lab I talk with Tina Walczak about Strategies for Person Brand Consistency and why it is so critical. Tina is the Creative Director at Hiilite, a creative agency that focuses on SEO and brand strategy. Her experience and style attracted me to their agency a few months ago when I decided to write an article about Brand Consistency for the Huffington Post.

Thinking with the end in mind isn’t always easy but Tina lays out specific strategies on the the process needed to build a personal brand.

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Finding Purpose and Motivation Behind Your Personal Brand

By | Advertising, Blog, Branding Like A Boss Podcast, Design, Entrepreneur, Marketing, Uncategorized | No Comments

Finding purpose and motivation is a lot easier said than done. ¬†Trust me, after years of running a business I ended up hating all sorts of stuff. I know now looking back that it wasn’t the business that I hated but the lack of clarity, awareness and purpose I had at the time.

In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

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marty-neumeier

Control VS Influence w/ Marty Neumeier

By | Advertising, Audio, Branding Like A Boss Podcast, Design, Entrepreneur, Ideas, Marketing, Resources | No Comments

To kick off the second season of Branding LAB, I sat down with Marty Neumeier, branding veteran, author and in my opinion ‚Äúgenius‚ÄĚ to talk about his expertise and tips on being a pioneer in brand architecture.

Director of Transformation at Liquid Agency, Marty is the main thought leader for the agency and a prolific author on the art and universe of branding.

This season will put personal branding under the microscope, so launching with Marty as my first interview was a no-brainer. Personal branding doesn‚Äôt necessarily differ from company branding in process per se, which is a common misconception, but as far a intention is concerned…it absolutely does.

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design-for-living

Season II Intro / Design for living “qualifiers”

By | Audio, Branding Like A Boss Podcast, Design, Everything Else, Food for thought, Ideas, Interests, Marketing, Resources | No Comments

In this episode of Branding Lab I’m back with the fire highlighting some design for living qualifiers. Season II is officially here and your patience will be rewarded handsomely. In this season we are interviewing some incredible guests from across the globe to talk about building a personal brand, a design for living, and creating powerful experiences with your audience and customers.

In this episode I also share a few things that may qualify you to be in the perfect position to create a personal brand. Sit back and enjoy the audio crack.

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gearguide

Podcasting and Webcasting Gear Guide

By | Audio, Branding Like A Boss Podcast, Everything Else, Film, Ideas, Marketing, News, Photography, Resources, Video | No Comments

So I’ve been getting tons of questions about “What gear am I using for X”. ¬†So I’ve decided that instead of doing a live stream in my studio every day answering the same question… to put together a Gear Guide to quickly show you the equipment I use and where you can purchase it on Amazon.

By no means is this the¬†Cheapest Gear Guide but it is My Gear Guide. ¬†It’s also not the Best Gear Guide on the planet. ¬†There are plenty of amazing manufactures such as Sony, Nikon, Rode and a handful of others that didn’t make the list but¬†are still awesome manufactures of content creation tools.

This is a list of most of the equipment I use on a daily basis. Not only create my own personal content but also professional content for our clients.

Hope you find my Gear Guide useful… Now go out there and create some killer content.

Just in case you didn’t see all the hyperlinks above…

Get My Gear Guide