Category Archives: Branding Like A Boss Podcast

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A Living And Breathing Strategy w/ Hillary Frazier

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In this episode of Branding LAB I talk with Hillary Frazier about social media strategies, under utilized platforms and how to create more meaningful content for any audience. Hillary’s a Social Media Consultant who has worked with some big brands such as Vine, Beats, Gray Agency and many others!

Explore Hillary’s Site: www.internetbestfriend.com

Building A Personal Brand & Authority Through Self Publishing

By | Branding Like A Boss Podcast, Design, ebook, Entrepreneur, Food for thought, Marketing, Resources | No Comments

In this episode of Branding Lab I bring back on Jeremy Jones from The Book District to talk about the why self publishing a book is good for building a personal brand and authority in your space.

Last year my book Brand Dominance soared to best seller in less then 12 hours because of the strategies and process Jeremy helped facilitate during my launch.

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Disrupt or be Disrupted

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Disrupt or Be Disrupted: What Every CEO Must Know

You may be familiar with the term ā€œdisruptionā€ but itā€™s possible it has also completely lost meaning (as words often do) from being so overused.

ā€œDisrupt or be disruptedā€ is not a new business concept. It is something that has been studied, defined, and redefined, since Clayton Christensen coined the term ā€œdisruptive innovationā€ in his 1997 book entitled, The Innovatorā€™s Dilemma. Since its conception, the idea of disruption in business has taken on itā€™s own persona and has truly become an entity in itself.

By ā€œdisrupt or be disruptedā€, I mean that if you arenā€™t making things happen yourself, for your company, then someone is going to put you out of business right under your noseā€“with a lower price point and better business plan. This is true for every company, in every industry. Right now, at this moment, your company is either disrupting the marketplace, or youā€™re actively being disrupted.

This isnā€™t meant to be fear based, but itā€™s the reality of the situation so I might as well come out with it. Read More

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The Reason Behind The Purchase

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I am so stoked to be back here with Douglas Davis and be able to pick his brain on the reason behind the purchase. Author of Creative Strategy and the Business of Design, founder of The Davis Group, professor at New York City College, Douglas wears a lot of hatsā€“all stylish and functional.

 

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The Future of the Creative Industry

By | Branding Like A Boss Podcast, Entrepreneur, Food for thought, Ideas, UX | No Comments

The Future of the Creative Industry with Douglas Davis: Part 1

I am so stoked to be here with Douglas Davis and be able to pick his brain on the future of the creative industry. Author of Creative Strategy and the Business of Design, founder of The Davis Group, professor at New York City College, Douglas wears a lot of hatsā€“all stylish and functional.

Thereā€™s a huge disconnect happening right now in the industry and Douglasā€™s book is a means to bridging that gap.

ā€œBusiness is annexing design.ā€

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Everything is a Remix w/Chris Do

By | Branding Like A Boss Podcast, Design, Entrepreneur, Quote, UX | No Comments

You are your brand and your brand is you. Perception is everything. In this episode of Branding LAB with designer, creator, visionary, brand developer, Chris Do, we talk on the value of self representation and brand clarity.

Before we start to position ourselves as the kind of person we want to be perceived as, we first have to know who we are. A personal brand audit will give you a baseline, and then you can tweak and build from there.

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