Category Archives: UX

douglas-davis1

The Future of the Creative Industry

By | Branding Like A Boss Podcast, Entrepreneur, Food for thought, Ideas, UX | No Comments

The Future of the Creative Industry with Douglas Davis: Part 1

I am so stoked to be here with Douglas Davis and be able to pick his brain on the future of the creative industry. Author of Creative Strategy and the Business of Design, founder of The Davis Group, professor at New York City College, Douglas wears a lot of hats–all stylish and functional.

There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.

“Business is annexing design.”

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chris-do

Everything is a Remix w/Chris Do

By | Branding Like A Boss Podcast, Design, Entrepreneur, Quote, UX | No Comments

You are your brand and your brand is you. Perception is everything. In this episode of Branding LAB with designer, creator, visionary, brand developer, Chris Do, we talk on the value of self representation and brand clarity.

Before we start to position ourselves as the kind of person we want to be perceived as, we first have to know who we are. A personal brand audit will give you a baseline, and then you can tweak and build from there.

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jose-caballer

UX is a Spiritual Practice w/ Jose Caballer

By | Audio, Branding Like A Boss Podcast, Design, Entrepreneur, UX | No Comments

To say that this episode of Branding LAB is entirely different than anything you’ve heard is an understatement. Jose Caballer has made a life in User Experience (UX) design but his approach is anything but typical.

A spiritual person by nature, Jose has found a way to incorporate his heartfelt and deeply rooted practice into his profession to transcend the protocol in the industry. This has allowed him to create and produce work that is successful, meaningful and completely unique.

At first, the notion that UX is a spiritual practice might seem like a contradictory statement. How could something that is digital and designed for consumers everywhere be considered spiritual. But when Jose goes deeper into his explanation and heart, you begin to see very quickly that all UX is is connection.

A connection between the company and the customer. A connection between service or product and user. A connection between intention and creation.

Everything within UX design is connected to something and when you can clearly see and define what that “something” is to your brand, then you are cracking the code to organic and uninhibited success.

“Be involved in the business of your customers.”

Jose had to ask some hard questions of his peers within his industry and realized that a massive piece of the puzzle was missing across the board–the heart. Without this, brands found it almost impossible to meaningfully engage customers and build a loyal community.

But Jose had seen the light. He knew what was needed before anything could even begin and he built an entire brand, school and platform on a strong foundation of heart.

“You don’t do separate from being.”

He has three tattoos on his arm that represent the steps that should be taken in order to develop and design a UX that is in intentional flow.

The Heart – Values – Who you are (define the brand)
The Diagram – Strategy – Who your customers are (their needs in relation to your values)
The Triangle – Execution – Business goals (increase revenue, awareness, etc)

“The first thing you need to do is to get everyone to work from the heart not the head. The future is feminine.”

You can’t think of UX as building an app or a website. You’re building a connection between humans.

UX is a spiritual practice. It’s about bringing hearts together. It’s about connection.

Final Words by Jose Caballer
Create a 4D experience that people can really feel and that evokes a certain sentiment within them. Success comes from connection. There’s no coincidence that Steve Jobs was dropping acid to try to transcend reality and create from a more conscious state. Think outside of what you’ve been taught and work from the heart space to connect more deeply.