You are your brand and your brand is you. Perception is everything. In this episode of Branding LAB with designer, creator, visionary, brand developer, Chris Do, we talk on the value of self representation and brand clarity.
Before we start to position ourselves as the kind of person we want to be perceived as, we first have to know who we are. A personal brand audit will give you a baseline, and then you can tweak and build from there.
Understanding how we are perceived by others really helps us and gives us an advantage. There’s a big difference between how you see yourself and how others see you.
“What do people think of me?”
You many not like to hear what comes out from asking people what they truly think of you. But the best thing is that growth generally only comes from a little bit of pain. We can’t grow when people sugar coat the truth. We can’t grow if we aren’t willing to step back and take a look at ourselves from an objective perspective. We can only grow from looking truth in the face and vow to make changes.
A common mistake in business is that people think about themselves more than the needs of their customers and how they improve their lives. You may hear brand owners talk all about what they do, what they create, what they’re known more, etc. But that is a separation from their why.
Others may start with their mission , purpose, impact on the community/customer/world. This is a company you want to align with. This is a company who sees the value in placing their intention and attention on their why.
- Who do you serve?
- What do you do?
- Why what you do matters to other people?
Approaching a purpose of what you do with who you do it for helps to change the mindset.
Change this sentence: I love what I do. I love the strategy. I love working with people. I love being able to make a career out of my passion.
To this sentence: I love helping company fulfill their dream, delivering on their promise to their customers. I love helping companies achieve this in a faster, more impactful way.
This tweak in the statement highlights the benefit to the customer. You’re providing value and not just fulfilling your own dreams.
Final Words by Chris Do
A simple change in mindset and intention can easily change the course of your brand. Getting clear on who you are is extremely valuable.