Finding purpose and motivation is a lot easier said than done.  Trust me, after years of running a business I ended up hating all sorts of stuff. I know now looking back that it wasn’t the business that I hated but the lack of clarity, awareness and purpose I had at the time.

In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

You may be asking yourself “Why the hell is this even important?”. Well, without purpose and clarity you don’t have a gauge as to whether or not your daily activities are aligning with your ultimate goal. It’s pretty simple when you think about it.

Exercises you can apply to Help You Find Purpose and Motivation Behind Your Personal Brand

The Three “Why’s”
Simon Sinek says “People don’t buy what you do, they buy why you do it.” I believe this to be very accurate and this exercise is designed to help you discover your “why”.  Also, not just one why but three why’s.  So why is this important? If you truly understand why you do what you do you will have more clarity and be more confident in your actions.  This is extremely important when building a personal brand.  The last thing you need is to be buried in opportunity and not making any progress towards your goal.

Here’s how it works. Ask yourself:

“Why am I starting or why did I choose this particular business or industry?” Then ask why you feel that way; and then ask why that belief is so important. Ask why three times. If you can clearly identify not just one but three why’s, you’re on the road to purpose and the creation of more meaningful experiences with your audience and/or customers.

Don’t be afraid to say ‘no’ to yourself
Every time you say ‘yes’ to something you are also saying ‘no’ to something else.  There is only so much time in the day. No one can run around saying yes to everything.  Manage your “yesses”.  A good friend and future guest of “Brand Lab” Joshua Smith says “Success is in elimination, not addition”. Once you have found purpose and motivation it will be easier for you to start saying no.  Saying ‘no’ is critical to your success.

Know your personality
How can y0u expect to maximize your strengths and manage your weaknesses if you don’t know yourself? You can start by taking a personality test to find out where you excel and what things you can possibly sub out. Don’t get me wrong, I’m all about learning new skills and applying them, but there are some things I really just shouldn’t do. Identify your core strengths…then pour gasoline on ’em and light that shit up!

Reflection and Post Mortem 
Keep some sort of log of your days, weeks and months.  You may be exhibiting patterns you aren’t even aware of yet!  There are many valid reasons you should be doing some form of journaling, but the big one is awareness.  Lots of these roads lead back to awareness, but doing daily reflections is the best way to see the patterns that are and aren’t serving you.  Once these are identified you can quickly pivot and make the necessary changes in your life so you can continue to grow.

Mediation & Being
Meditation isn’t just some woo woo thing these days.  Many studies (Around 222,000) have shown that meditation not only increases mindfulness but also creates a heightened sense of self. The act of meditation at its core is designed to quiet the mind and focus your breath.  If you practice this discipline, like anything, you will get better and better at being able to quite you mind and act more clearly.  Yes, acting clearly is a side effect of meditation.

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