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Story Arc

Created a series of assets that drove more traffic to customer’s site. Within each asset, inserted a brand story of  “user benefit”, focusing not on features but rather the product lifestyle: the way in which customers are enabled to live as a result of using the Kunversion technology.

Act I. Intention

> Brand Discovery
> Customer Profiling
> Strategic Consulting
> Copy Audit

Act II. Execution

> Video Scripting/Storyboarding
> Video Production
> Video Edit
> Audio Mix/Mastering

Act III. Solution

> Video Asset Generated 100K+ views
> Brand Cohesion
> Lifestyle Appeal
> Increased User Base


KUNVERSION2

Customer Story

Kunversion is a Real Estate SaaS company offering Lead Management and Online Real Estate Training courses. Their company operations were laser focused on the development of technology and were suffering from a severe lack of consumable content, both marketing and training material, to assist in the “reeling-in” of prospective users.

Brand Mission

Rather than divert their internal manpower, they sought to find an agency who could handle not only marketing assets, but also had enough of a grasp on the Real Estate industry to develop and produce training material for agents, brokers, and loan officers. We were specifically tasked with the creation of series of cohesive assets that would drive traffic to their site, increase conversions, and fortify customer retention. Within each asset, we inserted a brand story of  “user benefit”, focusing not on features but rather the product lifestyle: the way in which customers are enabled to live as a result of using the Kunversion technology.