Is Brand Consistency even important? In this episode of Branding Lab I talk with Tina Walczak about Strategies for Person Brand Consistency and why it is so critical. Tina is the Creative Director at Hiilite, a creative agency that focuses on SEO and brand strategy. Her experience and style attracted me to their agency a few months ago when I decided to write an article about Brand Consistency for the Huffington Post.
Thinking with the end in mind isn’t always easy but Tina lays out specific strategies on the the process needed to build a personal brand.
Brand consistency isn’t something new to this show, but brand consistency is defiantly an extremely important practice designed to help reinforce the relationships you have with your customers and prospects.
“Personal branding is a strategic process”
In an effort to help you with brand consistency and create a roadmap for your personal brand success Tina put together a killer deck “Personal Branding Checklist” outline her formula for success.